Don’t & Do

Charlton Heston was an idiot.

I’ve got some new guidelines for how I get down with work. Not everyone need abide. I’m doing me. We’ll see how it goes.

DON’T—

  • MAKE TREND–BASED KITSCH
  • PREY ON FEAR AND INSECURITY
  • EXPLOIT CULTURE
  • PEDDLE WORTHLESS SHIT
  • REGURGITATE INDUSTRY BUZZWORDS
  • TRY TO BE A BETTER–KNOWN DESIGNER
  • DESIGN TO DECORATE
  • BE AN ASSHOLE
  • BULLSHIT PEOPLE

DO—

  • MAKE THOUGHTFUL AND LOGICAL WORK
  • APPEAL TO AN AUDIENCE’S BEST TRAITS
  • INSPIRE CULTURE
  • PROMOTE USEFUL STUFF
  • SPEAK INTELLIGENTLY
  • TRY TO BE A BETTER DESIGNER
  • DESIGN TO COMMUNICATE
  • BE A GOOD PERSON
  • PRACTICE SINCERITY

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