This form is used to gather preliminary information about your organization/product/service. Please answer these questions using a voice that represents that collective, instead of you as an individual. (Complete one form representing your company as a whole.) While some parts may seem random, your answers will be useful in determining who you are and who you want to be. Be thorough, but don’t obsess. Plenty of your answers will change over the next several weeks; some may change before you’ve finished the form.