Soul Intake Form

This form is used to gather preliminary information about your organization/product/service. Please answer these questions using a voice that represents that collective, instead of you as an individual. (Complete one form representing your company as a whole.) While some parts may seem random, your answers will be useful in determining who you are and who you want to be. Be thorough, but don’t obsess. Plenty of your answers will change over the next several weeks; some may change before you’ve finished the form.

Your Name (required)

Organization Name

Your Email (required)


What areas do you think you need help with first? Check any/all that apply.
 creative direction graphic design production visual identity system general marketing collateral copywriting not sure; let's talk through it

Briefly describe how important visual identity and/or general graphic design will be for the success of your projects.

How and why did you choose the name of your organization, product, or service?

What is your elevator pitch?

Choose any and all words you think best represent your organization, product, or service.

List some links to stuff you like. These need not be things you think would work for you, just stuff you think is cool, in any category.

List some links to stuff you DISLIKE. Bonus points if you briefly explain what you don't like about the things you're listing.

Currently, how large is your organization in terms of full-time and part-time employees combined?
 1–5 5–12 12–24 24 or More

Do you expect your organization to grow significantly?
 Yes No

Briefly describe your target market.

Choose any and all words you think best represent your market or audience.